Honolulu Realtors® take business virtual

The marina side of The Peninsula at Hawaii Kai.

Not so long ago, we would never have thought to order several weeks’ worth of groceries on the internet to have them show up at your door only a few days later. The real estate industry is evolving in much the same way.

Already, the coronavirus has, at least temporarily, quashed the long-standing tradition of all-afternoon Sunday openhouse shopping, inspiring home shoppers to adjust by investigating other paths to finding their perfect home. Online real estate search engines (including hicentral.com operated by Honolulu Board of REALTORS®), virtual open-house tours and drone footage are now essential elements of home marketing in a socially distant reality.


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